Located in the historic Pike Place Market, Isadora’s has specialized in exquisite antique jewelry for 38 years. Our discriminating collection includes pieces from the early 1800’s through the 1950’s, without a reproduction to be found. Our precious pieces are sent to North American Gem Lab for independent appraisals. We invite you to call our toll free number for applicable discounts. On many of our pieces, we are able to offer between 10-25% off of appraisal value.

Sunday, August 19, 2012

The Fantastic Retro Era

The genesis for the Retro era came from a French collection of jewelry exhibited by Van Cleef & Arpels at the 1939 World's Fair in New York. Shortly after the collection showed, war broke out in Europe, and the collection remained in the United States for the duration of the war. This collection became the inspiration for the short and fantastic era which has come to be referred to as Retro.
Poster from the 1939's New York's World Fair

Coinciding with the years of World War II, it, like many other jewelry eras, reflected the social changes going on in the world, some on a metaphorical level and some on a very practical level.

Retro Golden Sapphire Ring

One of these very practical changes were the restrictions set on the jewelry industry by the war. While most of us think of platinum as a fine metal for fine jewelry. It also has usages in war industries and so the United States disallowed the use of platinum, iridium and rhodium with “conservation order M-162”. After the predominance of platinum and white gold for forty years--yellow, rose and green gold came back in to fashion with a vengeance.

1939 Vogue Cover Feature Retro Jewelry

And jewelers did the most fantastic things with it. America was discovering a new prominence in the world and Hollywood was its royalty. And the era's jewelry reflected this. Bigger was better. With massive, bold, three dimensional designs. Some angular and geometric reflecting a glorification of machine. Other's feminine--beautiful bows with articulated folds of fabric. Articulated flowers.

Vintage Retro 18KT Gold Bracelet

Also almost eighteen million women joined the work force during World War II. All of sudden women were wearing trousers and earning their own paycheck. Leading many to eschew more feminine designs for something a little bit stronger. Women, often for the first time, were purchasing their own jewelry with their own paycheck and they had opinions about what they wanted to wear. Besides, with fabric restrictions resulting from the war, jewelry was often the chief decorative motif in a women's arsenal.

Women of the 1940's
And jewelers worked hard to fulfill their every dream. Working with what they had--beautiful yellow, rose and green gold as well as fantastic large citrines, aquamarines and amethysts from mines discovered in Brazil they created bold cocktail rings, chunky bracelets and delightful earrings worn close to the ear.

Retro Diamond Gold Ring

Though a short era, only lasting the years of the war, the Retro era's striking originality and massive beauty remains as striking today as it did sixty years ago.